YouTube, informal education and empowerment speeches on the Internet: a study through the reverberation of “Tour pelo meu corpo” videos

Abstract

Any kind of interaction turns into knowledge. YouTube outbreaks as a platform that enables new discussions and learnings, acting as a disruptive tool and confronting the usual protagonism of mass media. New narratives are rising and all of us are becoming capable to interact directly with them - and even to create our own stories. The "Tour pelo meu corpo” videos are an example of how an alternative media creates alternative stories and, analyzing the reverberations of this video in YouTube, social media and traditional media through a netnographic approach, it is possible to see what are the requirements for a video to outstand, to achieve mass media and to transform people.