Influence of given information in the sensory perception of industrialized orange juice

Resumo

This study assessed how the sensory perception of orange juice change according to the information given to the consumers and to the size/ industrialization level of the cities were the consumers live. Results indicates that fresh squeezed orange juice was prefered and that industrialized juices acceptation (especially pasteurized and sterilized) is high in cities with high demography and increase when information about the juices were given. On the other hand, the juices prepared from concentrated samples (fruit liquid concentrate / frozen concentrated) had worse evaluation.These results highlight the importance of providing information about the processing and characteristics of different industrialized juices to consumers, allowing them to make more conscious choices about what they will consume.