Popular culture and municipal management: the case of the Jaraguá-cabeça-de-cavalo in Anchieta, Espírito Santo

Abstract

This article is the result of research into the cultural manifestation of Jaraguá in Anchieta, Espírito Santo, and its articulation with municipal public cultural management. The author investigates the origin and history of the Jaraguá, an anthropomorphic figure with the head of a horse skull that appears at Carnival, and the difficulties in maintaining it. The research also looks at the actions of the city council to value and revitalize the event, such as the costume exhibition and the tribute at the City Hall. The author emphasizes the importance of mapping local artistic and cultural languages in order to plan strategic actions to value and promote cultural practices.